Christmas comes early in advertising - what is aimed for December is conceptualised in August - and so with earphones on playing the likes of Simply Having A Wonderful Christmas Time and Step Into Christmas the Northern Rail Shopper website snuck live as Direct Mail post drops started to hit door mats and posters went up in railway stations around the region.
The site itself augments the offline work with freshly written city guides and other goodies. It offers free pamper treatment for rail users to de-stress during the festive period.
Credits: The website was designed from an original poster campaign by Michael Wood and he also coded the site in XHMTL/CSS - a technical aside, the site has no active server elements and is pure HTML - and the project was overseen by Ross Hewitt and Anna Mawhinney.
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